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UPS Expands Deal With Google Cloud to Prepare for Surge in Data

Are you a shipper and curious why there is so much talk about data in the small parcel space? It might be because there is so much value associated with having good data. Data can help shippers determine routing and carrier choices to save money, and it turns out the carriers can also turn a profit with data. This article by the Wall Street Journal explains the strategic partnership between UPS and Google and highlights the importance of data in the industry.


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