This week, Glenn Gooding and Jake Wertner of iDrive Logistics break down how shipping contributes to customer experience. They discuss the differences between FedEx and UPS, how different carriers contribute differently to brand image, and how negative customer experiences affect brand loyalty. Jake also throws in a bonus story that you won’t want to miss!
- Differences between UPS and FedEx
- Shipping and brand image
- Creating customer experience with packaging
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